Welcome to John Laughter Jewelry

Your Asheville & Waynesville Jewelry Store

A diamond isn’t just a piece of jewelry; it is a symbol of love and the promise of memories to come. At John Laughter Jewelry, you’ll meet a group of warm, welcoming people who work with each client to hand-pick diamonds and jewelry that create the perfect gift or engagement. We also bring the personalized service of a local jeweler to an online store, helping people from every corner of the globe find the jewelry they will love for a lifetime.

We’re not a mass-produced jewelry retailer, but a locally owned store based in Asheville and Waynesville. For the last 40 years we’ve served our community with a host of jewelry specialists, experienced goldsmiths, skilled designers, loving fashionistas, and certified gemologists passionate in their diamond expertise. And we’re equally passionate about helping our customers find diamonds of excellent value without necessarily costing more.

Designer Jewelry, Diamonds & More

Whether you are purchasing, selling, repairing or creating a piece of jewelry, you want a team you can trust at your side. From understanding what you want in a diamond to learning the value of the jewelry you inherited, you don’t have to take this journey alone. Some of our most popular offerings include:

  • Engagement Rings
  • Bridal Jewelry
  • Designer Lines
  • Jewelry Repair
  • Custom Design Jewelry
  • Jewelry Appraisals

Get To Know Our Concierge Team

Our staff members are true stewards for each guest and through the relationships we create, we earn our customers’ jewelry purchases for a lifetime. We want to do the same for you. We serve our local communities as well as our neighbors from Biltmore Forrest, Weaverville and more.

Our team is available to you by phone, email, or you can visit us in person at either our Waynesville or Asheville jewelry store for help. Our services and diverse collection offer something for everyone, so to make the process easy and risk-free, we’re here for you every step of the way.

Bridal Jewelry
Selling Your Jewelry
Our Locations