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We recognize that a diamond isn’t just a piece of jewelry; it is a symbol of love and the promise of memories to come. At John Laughter Jewelry, the Asheville Jeweler, you’ll see a group of warm, welcoming people who work with each client to hand-pick diamonds and jewelry that create the perfect gift or engagement. We’re not a mass-produced jewelry retailer, but a locally owned store based in Asheville and Waynesville for 40 years with a host of jewelry specialists, experienced goldsmiths, skilled designers, loving fashionistas, and certified gemologists passionate in their diamond expertise. And we’re equally passionate about helping our customers find diamonds of excellent value without necessarily costing more.  

Our staff members are true stewards for each guest. We earn our customers’ jewelry purchases for a lifetime. We want to do the same for you. We are Asheville's jeweler and Waynesville's center for fine jewelry and jewels of significance.

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